One Of The Stupidest Cancer Drug Commercials Ever

There appears to be lots of commercials for medications to treat cancer and currently, there is one for a drug called Verzenio.   The commercial says that Verzenio is for POST MENOPAUSAL women with metastatic breast cancer with certain receptors.  At about 40 seconds into the commercial, it begins with warnings about what the drug might cause.

Then it enters into stupidity.  The commercial actually says to tell your doctor if you are pregnant, breast feeding, or plan to become pregnant.  WHAT?!?  Does whomever wrote the commercial know what post menopausal means?  I actually did a rewind 5 times to make sure I heard the commercial first say that the drug is for post menopausal women.

 

Posted on 01/20/2019, in cancer and tagged , , . Bookmark the permalink. 24 Comments.

  1. Pharmaceutical commercials have gotten out of hand…. “If your penis is curved due to injury during intercourse, you may have Peroni’s Disease or PE”. Ask your doctor about PE.

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  2. Oh God! Incredible. Sending you my thoughts and prayers.

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  3. Yep, for people with Masters degrees and Ph.D.s who designed this ad, who supposedly understand what the drug does, they seem pretty stupid. But then … my respect for the medical community, as well as the pharmaceutical industry, has long since vanished.

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    • Jill, last week I saw a commercial for a workout gym that misspelled “judgement”. I wanted to write the company and tell them that it’s not a compound word and there is no “e” after the “g”. I might still do that.

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      • You should! That is one word I usually spell wrong, BUT … spell check puts that squiggly line under it, so I know to correct it. Surely these ad execs have spell check??? Sheesh.

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        • Jill,
          It’s pretty common to see it misspelled, and I don’t usually get upset about it when seeing it misspelled, but for a commercial? It’s a business, and they should hire advertising companies with qualified personnel. Only, in this neck of the woods, they are more than likely to hire a relative or friend with absolutely no experience. A big thing in this neck of the woods is to see companies advertise being family owned. There’s one company who put their little son in the commercial and you can barely understand what he says.

          Liked by 1 person

  4. The makers of Verzenio have a Twitter account where they posted the following;

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  5. Dear Xena,

    They probably did that Ad for doctors who are sometimes missing the gene that has them check out drugs on their PDRs before prescribing them to patients.

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    • Drear Xena,

      I’ve noticed that these drugs that are advertised have one thing in common. They are all super expensive. That Verzenio oral table at t 50 mg costs around $2,953 for a supply of 14 tablets, depending on the pharmacy you visit. If you go line, there are coupons.

      In 2013, to treat PE, Xiaflex costed only $3,300 an injection, so a full course of eight injections would cost about $26,000, in addition to doctor’s fees. But the website tells customers that Health insurance will cover this.

      Then the lawmakers in Washington DC wonder why the cost of health insurance keeps rising.

      Hugs, Gronda

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      • Gronda,
        You are so right about the costs of prescription drugs. When I was prescribed Xarelto, the prescription was filled at the hospital’s pharmacy. They had coupons so I had nothing to pay for the “Starter Pack”. Afterwards, it cost me $47.00. Last week, I received a “summary” from the insurance company of prescriptions, what they paid, and what I paid. What I paid $47.00 for actually cost over $400.00. My mouth dropped open. It caused me to wonder how people who do not have prescription coverage can afford it. It’s not as if they can decide to not get the medication when all the information is geared to scare the life out of patients with DVT’s.

        The cost of Verzenio doesn’t surprise me. One chemo treatment that I received consisted of 2 drugs, and it cost over $37,000.00. Since I met my annual out-of-pocket expenses, I am not responsible for the 2% copay. What really concerns me is that medications to treat cancer have very ugly side-effects, some of which result in more needed medical treatment and in my case, also a hospital admission. So, the patients who are paying almost $3,000 for Verzenio might also have to pay for treatment to get their blood cell counts up, not to mention over-the-counter products for diarrhea and pain.

        Liked by 1 person

    • Gronda,
      You know, I thought about that, but if they wanted to protect their credibility, they should not have started the commercial by saying the medication is for “post menopausal women”. It’s not only their PDR’s but also patients’ records. Clearly on my record is that I cannot take Tramodol. It gives me horrible headaches. When I was in the hospital I had an unbelievable headache. It had not been long since the nurse injected a pain killer. I asked the nurse for a cold towel for my head. Then, on the board in my room where they put the names of staff, diagnosis and medications, there was “Tramodol” listed for pain.

      I didn’t say anything because I felt it would lead into trying to reason for why a benign brain tumor is not on my record after I gave my now former oncologist the radiologist’s report from 2007 and he had me undergo a brain CT scan. Evidently, he did not add it to my medical record. I was so traumatized (and still am) by that doctor’s negligence and lack of empathy that I didn’t want to make myself more upset. Tramodol is not to be prescribed to patients with brain tumors. I felt it was sufficient to put on my medical record that I cannot take Tramodol due to it giving me headaches.

      I got out of bed, went to the board, and erased “Tramodol”. For the next 3 days until my discharge, no staff noticed that no pain medication was on the board.

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  6. I just watched an Ibrance ad. Also for post-menopausal women. ‘Please tell your doctor if you are pregnant, breastfeeding, or plan to become pregnant.’ What? I’m curious to find that post-menopausal pregnant woman out there. 🤣

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    • Jennifer, those commercials are amazing, aren’t they? Unless the patient’s name is Sarah and her husband is Abraham, I’ve not heard of a woman who is post menopausal planning on becoming pregnant. 🙂

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  7. Hey Xena,
    The commercials are interesting in the way they are worded. They are likely worded this way because while the drugs were created for post menopausal women, they are also prescribed to women who aren’t technically post menopausal but are clinically post menopausal (i.e. the woman was given a medication to make her post menopausal so that she can take this drug.) So they need to know if she is pregnant or plans to become pregnant because she technically can prior to taking the meds or if failing to take the meds to send her into menopause.

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